Born and raised in Brazil, my interest in advertising started when my father introduced me to a simple tool to create websites. Since then, my curiosity for communication increased, making me start an undergraduate degree in Social Communication. Fortunately, the course gave me a broad knowledge about the subject, what made me decide to work as a communication planner.

However, to understand the role of the position I had to work as an Art Director for two years and as a marketing analyst for a small Brazilian firm. The experience in both areas made me see the industry of advertising and marketing in a different way.

Later, in 2008, I decided to come to Australia to learn english and then make a tertiary course in marketing. The country totally seduced me but I had to go back to Brazil to finish the bachelor degree. Nevertheless, after the completion, I resolved to come back again to Sydney to make a Master Degree in Macquarie University.

Currently I am finishing the Masters and working as a consultant for companies who want better results with better communication.